**What we do** | How we work | Open perm roles | Join our freelance network

What we do

**IF** is a strategy and design studio. We help our clients move faster, with less risk, by creating products and services that earn and maintain trust. Technology has never been more powerful. Computing, biotechnology, AI… are reshaping how we live and work. But the choices we make about the technology we use, and how we use it, remain very human.

We’re experts in design, policy, strategy, data and technology. Our team has deep expertise and over 50y + shared experience in emerging technologies, regulatory exposure, changing user expectations, and what that all means practically for products and services. Our clients have included Google, Ofcom, Mozilla and the UK Government.

We’re a growing, core team and proudly work with a network of expert freelancers.

How we work

We encourage a balanced way of working. We’re ambitious, hardworking and constantly juggling the demands of our work. However, we also offer flexibility and a deep appreciation of life outside of work. We’re creating an environment where you will do some of the most fulfilling work of your career and with that comes a deep commitment to our collective network’s care and wellbeing.

• Core hours. We’re online and schedule meetings 1000-1600. Outside of that, we encourage you to to start and end your day between 0730-1900, allowing you to design your working day around your needs and preferences.
• Flexible Fridays. We try to keep this day meeting free to facilitate a sense of calm and completion to end the week. And once work is finished, clock off. There’s no expectation to work the whole day if the work is done.
• Thoughtful approach to sync vs. async work. To deliver our expertise we must carve out time for deep-work. How we communicate, document and spend time together is thoughtfully designed and iterated upon.

Open perm roles

We’re growing and that means slowly growing our permanent team alongside our freelance network. When we have permanent roles open, you’ll find them linked below.

Director

Join our freelance network

IF proudly works with a network of freelancers alongside our permanent team. All are experts in their field, and all are integral to how we operate and deliver the most value to our clients. Right now, we’re especially looking for the following people to join projects starting soon: